Welcome to Avena

BREATHTAKING BESPOKE WOOL CARPETS, TWO HUNDRED YEARS IN THE MAKING.

OUR EXCLUSIVE ARCHIVE

We enjoy exclusive access to an archive of more than 5,000 existing John Crossley designs, each one a unique and beautiful product of its particular historic era.

THEN…. NOW…. TRADITION…. FOREVER

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WOVEN WITH LOOMS. MADE WITH LOVE.

While our 27” Brussels Wilton carpets are all meticulously made to order, we offer two distinct design routes: archived or bespoke. Whichever you opt for, rest assured that you’re choosing a luxury carpet painstakingly made on our prized heritage looms, always using the finest natural materials.

Our team will be only too happy to discuss your practical needs, thematic tastes and any colour or pattern preferences, no matter how nuanced. It’s this attention to detail that helps us arrive at a perfect finished product – one that effortlessly ticks every box.

AN ALTOGETHER BETTER CLASS OF CARPET.

There’s more to our Brussels Wilton carpets than just good looks. Our exceptionally hardwearing products also offer superb thermal insulation and acoustic properties, while their natural wool is healthier too, proven to reduce dust and allergens. These natural materials are also easily compostable: yet another point in their favour.

At Avena we’re firm believers in the value of experience and joys of tradition, which is why our carpets are a celebration of both.

Ever since our origins in 1802, we’ve been slowly but surely evolving into the company we are today: a truly niche and extraordinary carpet maker.

WHO WE WORK WITH

With such a beautifully bespoke and undeniably niche product as ours, it’s little wonder that our loyal customers are located all over the world. Typically, these are owners and curators of high-end or heritage properties, or those with flooring showrooms. Our clients also include discerning interior designers: talented tastemakers whose customers value the unmistakable aesthetics and peerless quality of Brussels Wilton carpets.

EXCEPTIONAL CARPETS THAT STAND THE TEST OF TIME

From the authenticity of our heritage looms to our family ties with what was once the world’s foremost carpet manufacturer, the history of our industry is alive and thriving here. You can see it in our products themselves, of course, each one a beautiful bespoke narrow-width Brussel Wilton carpet, made using the finest materials available, to the highest standards possible. Carpets that stand the test of time, thanks to methods that stand up to scrutiny.

LATEST NEWS

Discover the latest from Avena Carpets – where centuries of craftsmanship meet timeless design in every thread.

  • British Wool Article – The Avena Carpets Story

    British Wool Article – The Avena Carpets Story

    Published On: August 19th, 2025
  • NEW Website Launch

    NEW Website Launch

    Published On: July 21st, 2025
  • TCoE – New Member Company

    TCoE – New Member Company

    Published On: July 18th, 2025